A growing, multi-unit organization in Kinston, NC is seeking a strategic and creative Senior Marketing/Brand Manager to lead and execute company-wide marketing efforts across multiple brands and business lines. This role is ideal for a marketing professional with at least (5) years of experience who thrives in a fast-paced environment and is comfortable working both strategically and tactically.

The Senior Marketing/Brand Manager will be responsible for the planning, development, and implementation of all marketing strategies, campaigns, and communications initiatives.

The ideal candidate will have hands-on experience managing social media channels, digital campaigns, branding, media buying, and event-related marketing logistics.

Primary Responsibilities:

• Plan and execute comprehensive marketing and branding strategies
• Collaborate with executive leadership and cross-functional teams to align marketing initiatives with business objectives
• Develop, manage, and optimize social media presence and digital marketing campaigns
• Coordinate marketing activities around events, including sourcing materials, scheduling promotions, and preparing onsite or remote support (may include occasional overnight travel)
• Conduct market analysis to identify trends and provide actionable insights
• Manage marketing budgets, ensuring optimal allocation of resources
• Oversee the creation and distribution of promotional materials, advertisements, and digital assets
• Ensure brand consistency across all communication platforms and marketing touchpoints
• Build and maintain relationships with media outlets, vendors, and strategic partners
• Monitor customer engagement and feedback to refine outreach strategies
• Provide guidance or supervision to junior marketing staff, if applicable

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred
• Minimum of 5 years of progressive experience in marketing, ideally within a multi-location or service-oriented organization
• Experience with social media management, content creation, and online engagement strategies
• Proficiency in digital advertising, email marketing platforms, and marketing analytics tools
• Strong organizational, communication, and project management skills
• Experience in media buying and familiarity with event coordination are highly valued
• Industry experience in hospitality, food service, or consumer-focused services is a plus, though not required

Requirements:

• (Advanced) Experience in Microsoft Office Word, Excel and PowerPoint
• Knowledge of social media platforms, including but not limited to Facebook, Instagram and TikTok