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A growing, multi-unit organization in Kinston, NC is seeking a strategic and creative Senior Marketing Manager/Brand Manager to lead and execute company-wide marketing efforts across multiple brands and business lines.

This role is ideal for a dynamic professional with at least five (5) years of experience who thrives in a fast-paced environment and is equally comfortable driving high-level strategy and executing tactical, hands-on work.

This position requires exceptional organization, as the manager will handle administrative documentation, data entry for marketing metrics, and active participation/presence at local events. The ideal candidate brings robust experience in social media management, digital campaigns, branding, media buying, and event logistics.

Primary Responsibilities:

• Strategy & Alignment: Plan and execute comprehensive marketing and branding strategies; collaborate with executive leadership to align initiatives with overall business objectives.
• Documentation & Data Entry: Maintain organized marketing records, enter and track campaign metrics, manage vendor documentation, and provide regular analytical reports on marketing performance.
• Local Event Participation: Actively coordinate and participate in local community and company events. This includes sourcing promotional materials, scheduling marketing campaigns, and providing energetic onsite or remote support (may include occasional overnight travel).
• Digital & Social Media: Develop, manage, and optimize the company's social media presence (including Facebook, Instagram, and TikTok) and digital marketing campaigns.
• Brand Consistency: Ensure cohesive brand messaging and visual identity across all communication platforms and marketing touchpoints.
• Asset Creation & Media: Oversee the creation and distribution of advertisements, promotional materials, and digital assets; manage media buying and build relationships with local media outlets and vendors.
• Analytics & Budgeting: Manage marketing budgets for optimal resource allocation; conduct market analysis to identify trends and monitor customer engagement to refine outreach.
• Team Leadership: Provide guidance, mentorship, or supervision to junior marketing staff, as applicable.

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
• Experience: Minimum of 5 years of progressive marketing experience, ideally within a multi-location, hospitality, food service, or consumer-focused organization.
• Administrative Skills: Strong data entry skills and a proven track record of maintaining detailed, accurate documentation and marketing files.
• Digital Proficiency: Proven experience with social media management, content creation, email marketing platforms, and marketing analytics tools.
• Technical Skills: Advanced proficiency in Microsoft Office (Word, Excel, and PowerPoint) for data tracking and presentation.
• Core Competencies: High level of organization, excellent communication, and strong project management skills, with a knack for media buying and event coordination.
• Logistics: Must be based in the Kinston, NC area and have the flexibility to work occasional non-traditional hours (evenings/weekends) as needed for event participation.